Tag: patents

How patent translation helps fashion brands expand internationally
Fashion Guide

How patent translation helps fashion brands expand internationally

The global growth of a fashion brand doesn’t solely rely on creativity or innovative designs. One of the less visible aspects of achieving international success is the protection of intellectual property. Patent translation plays a crucial role in this process.

Crocs - one of the ugliest but most comfortable shoes in the world
Curious

Crocs - one of the ugliest but most comfortable shoes in the world

It all began in July 2002 when the plan to flood the world with ugly shoes come in the heads of three friends from Boulder, Colorado.

Born in 2002, the shoe was initially intended as footwear for boating, with its nonslip tread and waterproof tendencies. The first model produced by Crocs, the Crocs Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show, and sold out the 200 pairs produced at that time.

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