Why Short-Form Video Content is Essential for Modern Marketing Strategies

Short-form video content is all the rage these days, especially for digital marketers. Here’s why it’s such an effective marketing strategy for businesses today.

Tips for a Successful Metaverse Marketing for Fashion Brands

Marketing in the metaverse offers unique opportunities and challenges for fashion brands. As virtual worlds and digital interactions become increasingly prominent, brands must adapt their strategies to engage audiences in immersive, interactive environments.

Uncover the Exceptional at Scoop UK this July

Discover the Extraordinary at Scoop this July, where you can find more than just fashion, but a curated selection of unconventional, visionary designers and lifestyle brands ready to make a splash in the UK market.

5 Top Websites for Purchasing Likes: Dominating Instagram

Instagram has become one of the most influential social media platforms in recent years, with millions of users and countless businesses vying for attention. In this competitive landscape, acquiring likes and followers has become a crucial aspect of success on Instagram.

How digital marketing is transforming the fashion industry

Like most industries around the world, the fashion industry is being heavily influenced by global digitisation. Digital transformation means that fashion brands can no longer be passive and the industry as a whole is undergoing large-scale changes as a direct result of the rise of technology and its impact on consumer behaviour.

6 Innovative Ways To Promote Your Fashion Store

In the rapidly evolving fashion industry, new developments occur on an annual, if not quarterly, basis. With an expected $684 billion in sales by 2025, apparel is the biggest segment in the fashion eCommerce industry. However, with more demand comes increased competition. In order to stand out in a crowded marketplace, your business has to have a distinctive identity. In this post, we will discuss the most recent tactics for promoting your brand as well as advice for developing a distinctive identity.

Selling in France: the best marketplaces that you need to know

France has about 36 million buyers on the Internet and produces approximately 65 billion euros, which is not negligible and deserves to be studied carefully if you want to expand your business internationally

Visit White Label World Expo Frankfurt – Europe’s leading online retail sourcing show

White Label World Expo Frankfurt is Europe’s leading online retail sourcing show with the most innovative and progressive products, services and technologies in the white label marketplace. Taking place on the 12th & 13th of October 2022, the Messe in Frankfurt, Germany, will be transformed into the ultimate destination for any forward-thinking online seller!

Fashion Influencer Marketing: What are the latest trends?

While the trends come and go, it's important to stay updated on the latest trends sweeping the fashion industry to inform your influencer marketing strategy. This approach will ensure your campaigns are relevant and sensitive to current events.

Marketing Automation Software to Master at University

Businesses need to have a competitive advantage over others to remain afloat. Of course, this includes using the Internet and new technologies to the max! The clients are not interested in some old-fashioned organizations that don’t even have a website. They need a fast line of communication and an effective team of workers.

5 members of AEI Téxtils presented in the CLAMTEX Virtual Marketplace with over 180 participants

More than 180 participants registered to the CLAMTEX Virtual Marketplace: Towards industry 4.0 in the textile industry organized between January 20th and February 24th with a total of 6 webinars and 6 matchmaking sessions.

CLAMTEX Virtual Marketplace and workshops: Towards Industry 4.0 in the textile industry

Industry 4.0 is the future of manufacturing, also for the textile industry. The European Cluster Strategic Partnership for Excellence, CLAMTEX - Cluster management towards excellence in Advanced Manufacturing and Textile Industry, is organizing a 6-week interactive virtual workshops to promote the uptake of Industry 4.0 in the textile sector.

FASCINATE - Unprecedented alliance between fashion, footwear, and digital technology industries to access international markets

For the first time, the textile and fashion industry and digital technology industry have set to work side by side to determine how they can use the digital sphere to address the needs of fashion companies when they decide to sell to the world.

Unique Video Marketing Ideas

Today, the scope of video marketing has risen beyond just delivering viral content. In the marketing realm, creating content in the form of videos has become more of a necessity now. Various studies and surveys claim that videos are beneficial for brands as they encourage and engage customers. The general consensus of these studies is that both, the brand and the customer, rely on videos.

Pantone Introduces 315 New Colors, New Digital Solutions for Fashion, Home, Interiors

Pantone has just introduced 315 new colors and supporting digital solutions to the Pantone Fashion, Home + Interiors Color system.

Italian Converter presents new materials and finishings of the E.C.O. KOSMOS cross-collection

Italian Converter, a leading manufacturer of innovative fabrics for fashion, footwear and accessories, expands E.C.O. Kosmos, the fully traceable, transparent and 100% Made in Italy cross-collection. The acronym E.C.O. - Ecologic, Conversion, Optimization perfectly reflects the founding values of the Italian Converter philosophy and represents a further step in the company's responsible path.

CO.LAB brand-new business model wardrobe joins Smart Creation at Premiere Vision becoming partner of C.L.A.S.S. Creativity Lifestyle and Sustainable Synergy

CO.LAB, a collaborative smart platform and research-lab aiming to create a new way of making fashion smart, presents with its own stand in the Smart Creation Area of Premiere Vision Paris, its first cutting-edge and ready-to-wear wardrobes developed to tackle some of the most pressing issues in fashion such as responsible water-saving production and easy-soft sportswear woven responsibly with the next generation of chemistry.

Fashion Brand Marketing Strategies Every Business Should Adapt

The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.

Top 10 Marketing ideas for your salon by SalonLife

Discover the top 10 marketing ideas & strategies for your beauty salon. Everything you need to know to increase your beauty salon visibility and get more client.

VIEW PREMIUM SELECTION Spring/Summer 2021: Sophisticated collections – concentrated information - increasing internationalization

VIEW Premium Selection will open the Spring.Summer 2021 season with an international portfolio showcasing over 400 collections. On December 3rd and 4th 2019, leading fabric, trim and denim suppliers present their preview programs and latest developments in Munich.

7 Business Ideas for Fashion Entrepreneurs

Fashion is almost like a universal language. It is one way people can express their individuality and life philosophy. Apart from just being a form of self-expression, though, fashion is also a lucrative business niche. Those who are consummate fashionistas or passionate about creating beautiful pieces can find tons of ways to market fashion to consumers.

The highlights of the upcoming Munich Fabric Start exhibition

MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.

Lanificio Mario Bellucci fabrics

Lanificio Mario Bellucci was founded in 1950 in Prato, a large textile center located just a few kilometers from Florence. Already from the early 60's, the company has been specialized in novelty fabrics, creating a large commercial market both in Italy and internationally.

10 Ideas to Make Your e-shop More Attractive to Customers

With advanced modern technology, one can simply operate a business online at the comfort of their own home. Are you seeking to venture into e-commerce? To succeed you have to generate traffic to your e-store. It's not as easy as it may sound, it’s time-consuming, frustrating and somehow difficult. However, below you will find easy ideas that will enable you to attract more clients

The Astounding Evolution of Athleisure

Athleisure is an incredibly popular category in the fashion world. The global market is estimated to range around $83 billion USD, and it’s only set to increase. People love to be comfortable, after all, and the prevalence of the athleisure trend throughout modern society means that not only can you be exceptionally comfortable, but you can look great and be stylish all at the same time.

Cantarelli presented "Under The Tuscan Rainbow" collection

The Italian Historical Fashion Brand organized a glamorous Fashion Runway and Awarding Ceremony “UNDER THE TUSCAN RAINBOW” on 12.06.2019. Top designers from Russia presented their collections at Cantarelli Fashion Week on 12.06.2019. Russian designers will produce their collections in Tuscan tailors and factories. Cantarelli’s goal is to attract world markets for Made In Italy products. Over 200 Industry experts from over 30 countries attended the event.

Pitti Immagine Uomo 96 - Final figures

Pitti Uomo is confirmed as a global crossroads for trends, new ideas and the launches of innovative men's fashion and lifestyle projects 30,000 visitors in total and over 18,500 buyers from 100 foreign countries for an edition dominated by tremendous energy and optimism in a difficult year for international trade. Good performances and growth for some important markets like France, Turkey, Hong Kong, Belgium and Russia; a slight drop in numbers for China, Germany, Spain, Japan and in Italian buyers.

Best Loose Diamonds In Hatton Gardens at Ovadia Jewellery

Diamonds are one of the most sought after gemstones in the world today. Their scintillating beauty and brilliant flashes of colour have been identified as ‘fire’ in ice. Natural cut diamonds are rare gemstones and have acquired quite a price tag in the precious metals and gems market.

Online Fashion Market: Factors Influencing Online Shopping

The Indian economy is fast growing due to the rapid growth in the retail market. This growth has been spurred by the increase in the population’s growth per capita income, changes in the demographical profile, a fast-growing middle class and a shift in consumer spending. With a fast-growing population of over 1.3 billion people, Indian economy is rapidly expanding to become one of most dynamic markets in the world today. This growth has attracted major domestic and international players who are tapping into this opportunity.

Create Your Fashion Show Opener In Minutes

There's only one chance to make a first impression, particularly if you're trying to create a fashion show opener in a matter of minutes. People usually know whether or not they like something within the first few seconds of your introduction.

4 Effective Marketing and Advertising Strategies for the Fashion Industry

Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing and advertising strategy can be catalytic.

Milano Unica 28th edition - Satisfying results in terms of attendance and interest

The variety of the presented collections of fabrics and accessories generated positive reactions from Italian and international buyers and exhibitors expressed their satisfaction for the quality and number of contacts established.

Munich Fabric Start takes a share in the new heritage

Following intense networking and jointly realised projects we bring together what belongs together: MUNICH FABRIC START Exhibitions GmbH now takes a share in New Heritage – the Festival for Timeless Fashion – held once a year in Munich and D?sseldorf since 2017. The organisers of the trade fairs are now complementing each other to continue the successful course already charted.

Awards for the best retail companies operating in the Chinese market

YAOK Group China celebrated their 10 year anniversary in the exclusive newly opened Bulgari Hotel in Shanghai and on this occasion they gave awards for the best retail companies operating in the Chinese market. The list of winners included top companies such as Cartier (most powerful luxury Brand in China), Chanel (most creative fashion company), Gucci (most innovative jewellery line), Hermes (most creative events) to name a few.

4 Innovative Ways To Give Your Fashion Brand Marketing An Update

Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.

What stops people from online shopping?

Online shopping continues an upward trend in Australia but the majority of shoppers ditch their cart at the online checkout, according to surprising new data from SAP. Research into stock availability, price comparisons and wish-list browsing keep many Aussies clicking, however 90% of all customers still prefer human contact.

Sidonios Malhas - a textile company focused on the production of knitted fabrics

Sidonios Malhas was established on 8th June 1984, based on the spirit of initiative and experience of its founders, Sidonio Ferreira da Silva and his son Sidonio Teixeira da Silva, adopting the legal form of a Firm.

Control Union - sustainability of the industry's supply chains

With its foundation in agriculture, Control Union Certifications has focused its efforts in developing services around the sustainability of the industry's supply chains which feed into the food, feed, forestry, biomass, bioenergy, social compliance and textiles markets. With 'boots on the ground' in more than 70 countries, Control Union Certifications is uniquely placed to manage challenges with today's global marketplace.

5 Emerging Industries For Entrepreneurs

Every keen entrepreneur will be aware of the latest trends and what industries are on the rise. Starting a business or investing in any rising industry can provide to be immensely rewarding and lucrative as it enables you to get in on the ground floor and capitalize on the growing popularity. The key is to spot trends at the right time, and this can be a challenge, particularly if you are a relatively new entrepreneur. So, what industries are currently emerging and could provide to be a smart area to start a business? Read on for a few industries to keep your eyes on.

Responsible innovation represents the core interest in the fashion industry in 2018

Interview with Giusy Bettoni, the CEO and founder of C.L.A.S.S. Giusy has extensive experience (over 30 years), within the textile sector, including first-hand knowledge within the raw material development market and ingredient branding for leading international organizations. 

Tips for Buying the Very Best Silver Jewelry

It is no wonder that silver jewelry is popular among men and women: it is affordable, has different designs to choose from, and is durable enough to last you a long time. If you are in the market for high-quality silver jewelry, check out our list of the things you must consider to ensure that you'll find the right piece for your styling needs.

Pro Tips for Landing Your Dream Job

Work makes up a huge portion of our lives, so it makes sense to do something you love. Finding your dream job isn’t always that easy, however, and the job market is competitive. So what's the best way to stand out to prospective employers? Whether you’re a recent graduate or a seasoned employee looking for your next career move, here are five pro tips to help you apply to, and land, your dream job.

What is the future of fashion? We will buy less and better quality

Aggressive fashion - Those were the words Mary Sue used to describe her vision for the Ashbury Skies website. My heart started beating and shouting YES! Here is the thing- safe, tasteful, fashion is beautiful and it serves a roll in a complete wardrobe. But it’s not what makes your heart beat. Bold, standout fashion- that gets us excited. We had both worked for major retailers and have made lasting connections that helped us make our vision a reality- a collection that keeps fashion fun. If you’d like safe & practical, go to a department store or some other mega online retailer. If you want to smile every time you open your closet doors, then AshburySkies is your new favorite spot online.

ITMA - Innovating the World of Textiles

ITMA is the trendsetting textile and garment technology platform where the industry converges every four years to explore fresh ideas, effective solutions and collaborative partnerships for business growth. Organised by ITMA Services, the upcoming ITMA will be held from 20 to 26 June 2019 in Barcelona at Fira De Barcelona, Gran Via.

A Strategy for Success: How to Market Your New Retail Brand

You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.

World first ROICA™ premium sustainable stretch fiber got “Synthetic Fiber Prize” for Material Product Innovation

ROICA™ specialties captured the attention of Senken Shimbun, a daily Japanese fashion newspaper, based in Tokyo, Japan. Founded in 1956, today provides news, research data and new business ideas, and has a great influence over the fashion business in Japan. It helps fashion products throughout Japan to be distributed in Japan's domestic market, and serves as a platform targeting overseas markets.

303 TUSCANS awarded Angelico for their sustainable fabrics

Angelico has a concrete answer to the increasing demand of sustainable fabrics. The focus on environmental sustainability - increasingly requested by fashion houses and by an eco-friendly market sector - gains a concrete dimension, with a series of treatments inspired by nature. 

Ermenegildo Zegna wool mill received "303 TUSCANS" award for ethical fashion

The importance of selecting the best natural fibres directly from the markets of origin, has been the cornerstone of Zegna’s pre-eminence in the luxury fabric market. A positive and fair relationship with the communities, regions and countries was essential for the success and for the constant improvement of fibres.

112 Quotes about advertising, marketing, creativity and motivation

Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

Cygnet Texkimp - custom designed solution for the fashion industry

Cygnet Texkimp provides specialist knowledge and bespoke machinery for the global technical fibre and fabric, paper, plastic, foil and film processing markets. They focus on the design and manufacture of leading-edge creel technologies and accessories for the unwinding, tensioning and guiding of all types of yarns, tapes and fibres, from package to process.

Don’t Make Your Suit Sloppy: 4 Suit Mistakes You Need to Avoid

Are you planning a business trip? Do you need a nice suit to wear, but aren’t sure what you need to avoid? Packing for a business trip is far from easy. Once you invest in quality luggage and purchase a travel flat iron, you need to start thinking about choosing a nice suit. With all of the different suit options on the market, choosing the right one will not be easy. While the decision on which suit to buy will ultimately hinge on your particular tastes, there are a number of things you will need to avoid when wearing the suit. Read below to find out about the most common suit mistakes and what you need to do to avoid them.

Munich Apparel Source enters its second round

The decision has been taken. The next MUNICH APPAREL SOURCE will be held from 5 to 7 September 2018 – as an integrated event of MUNICH FABRIC START and directly connected to the MOC.

GOTS - Global Organic Textiles Standard

GOTS is comprised of four reputed member organisations, namely OTA (USA), IVN (Germany), Soil Association (UK) and JOCA (Japan), which contribute to the GOTS, together with further international stakeholder organizations and experts, their respective expertise in organic farming and environmentally and socially responsible textile processing.

Made in Vicenza - promote your product in Italy

Made in Vicenza assists companies from Vicenza in the internationalization process. Founded in 1989, this structure is at the service of entrepreneurs and of all member companies of the Chamber of Commerce of Vicenza as well as to the entire territorial economic system. Made in Vicenza works in close synergy with the different Associations, Credit Institutions and all those dealing with the internationalization process in Vicenza and Province.

Coloro - the most logical, intuitive, universal color system

Coloro decodes color as the human eye sees it. By combining 20 years of scientific research with a 100-years color methodology, they created a truly intuitive color system.

Premiere Vision announces the launch of its new marketplace in 2018

The world leader in trade fairs for the upstream side of the creative fashion industry, Premiere Vision continues to further its development, and announces the launch of its marketplace in 2018. In an ever more connected and technological world, Premiere Vision is already positioning itself to meet future market developments.

The future of clothing production

One of the projects that caught my attention at Munich Fabric Start was the MicroFactory at Keyhouse. Coordinated by the Deutsche Institute fur Textil- und Faserforschung (German Institute for Textile and Fibre Research), MicroFactory at Keyhouse demonstrated for the first time a fully networked and integrated production chain from the design stage through to the finished product. It illustrated the possibility for a swift reaction to market needs already from the first production batch.

Savile Clifford Ltd. - English manufacturer of high quality fabrics for formalwear and tailoring

There was originally a company named Savile Clifford established over one hundred years ago. They were a weaver based in Huddersfield, the historical birthplace of fancy worsted fabrics. However, over the years a lot of the history surrounding Savile Clifford has become somewhat clouded after the company was taken over numerous times.

Study Fashion Design Technology at London College of Fashion

f you want to be a successful creative designer for contemporary international fashion menswear, BA (Hons) Fashion Design Technology Menswear will give you all the skills you need to achieve your goal.

Get Low-Priced Tickets For 'Breakthrough in Fashion' 2017

For this year's event on October 26th at the London Irish Centre in Camden, Creative Industry Hub has invited buyers from the UK's leading fashion brands to meet to EVERY fashion designer in the room, including Missguided, JoJo Maman Bebe, ASOS, Fortnum & Mason, and more.

Milano Unica reacts to the emerging market needs

The trade show will feature several moments dedicated to various aspects of the world of fashion: from high end production - with the presence, for the second edition within Milano Unica, of Origin Passion and Beliefs - to the international dialogue with the traditional Japan Observatory and Korea Observatory, from the new entries like the textile designers to fashion press, trend books and models, the desks dedicated to the students of Polimi and comON, the designers of The Fabric Program (in collaboration with CFDA, the US Chamber of Fashion) making their selections, to Vintage.

Iberian suits by Lucciano Rivieri

In 2004 was founded the GRUPO NOIVA, a company created and developed from the beginning in order to secure a leading position in providing Iberian bridal market. However the youth and dynamism of the undertaking's managerial staff, together with a broad overview of the bridal market focused on the company's activities for export currently featuring numerous points of sale distributed throughout the world, not marginalizing however the Portuguese market where brand is and will continue to make a difference.

A truly incredible Mido: On an up trend in 2017

Everyone was especially happy and enthusiastic about the 47th session of the eyewear industry’s leading exhibition, which closed in Milan yesterday with more than 55 thousand entries of visiting trade people from around the world, crowding the pavilions of a MIDO that was bigger and had organized an even busier calendar of events. This is a 5.5% increase over the previous year, for which attendance figures had scored an all-time record.

Top 10 SEO tips that really work for getting traffic to your brand's site

Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.

Moreschi - shoes and accessories from Italy

Moreschi means craftsmanship, elegance, and quality... the essence of a product 100% Made in Italy. Moreschi is the emotion felt by wearing a shoe born from an inseparable coupling, between highly qualified handicraft and valuable materials, carefully selected to combine class, style and comfort, without equals.

Barrington Fabrics - gateway to cloth for every fabric

Barrington Fabrics Ltd was established in the 1990's and its primary target area was the manufacturing of piece good for the middle and far east clothiers merchants and retail fabric stores.

Fundamental fashion law issues for American Apparel Startups

If you are planning to begin an apparel startup, you should have in mind that there is a set of fundamental fashion law issues, which you must consider...

Improve your Social Media Marketing with These Tools

There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.

Dolce Stile Novo – Overflow – NABA's 2016 Fashion Show

Overflow is the result of reflections on the Dolce Stile Novo theme proposed to students at the beginning of the academic year. It is a derivation and interpretation that has been devised, designed and developed by the same students - an irrepressible flow, an explosion of harmonious colours and sounds.

How to sustain profitable growth in the fashion industry

Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.

International management consultancy Simon-Kucher & Partners is now also represented in Hamburg and Stockholm

Simon-Kucher & Partners is a global consulting firm specializing in TopLine Power®, which encompasses strategy, marketing, pricing, and sales. Their clients are leading companies from a broad range of industries including fashion.

INDOCHINO with new Creative Director

A seasoned expert in branding and creative leadership, Michael Mayes will be responsible for shaping the creative vision, brand voice and content strategy for INDOCHINO as it continues its mission to become a world-renowned fashion brand.

The 2nd edition of Prima MU is coming

Prima MU had its debut in Milan. It is the first appointment with Made in Italy PRECOLLECTIONS of textiles-accessories devoted to those who aim at exclusive top-end Italian products. While presenting their PRECOLLECTIONS, each exhibitor is able to encounter various R&D representatives forming a constructive dialog, from both creative and business viewpoints.

Sales in the men’s wear industry will stay strong

The recent personnel shifts at prominent men’s wear brands made some people worry about the menswear industry and especially the men's suit. However, experts report that the overall sales in the men’s wear industry will stay strong.

Designer Forum New York 2016

Step into the most luxurious setting with your favorite bespoke clothing tailors and designers. Conveniently located in the heart of Midtown Manhattan, Designer Forum New York caters to the finest upscale menswear buyers, in addition to the growing market of bespoke ladies wear buyers, custom clothiers and tailors / designers in the U.S., Canada and from around the world.

Network With Fashion Professionals and Learn From Experts

We've teamed up with Creative Industry Hub to offer you a 10% discount on tickets for their upcoming 'Strictly Go Networking For Fashion Professionals' event, which is taking place on the 31st May at Sway Bar in Holborn.

Brioni appoints a new creative director

"He has no experience as a designer, but the decision of Kering - the group which owns Brioni - to appoint him perhaps points to the changing definition of the role of a creative director in today's fashion landscape, where brand identity, social media mastery and the ability to communicate a unifying message across fashion, retail and perfume/cosmetics are increasingly essential".

His excellency Ecotec by Marchi & Fildi: the smart cotton

Beautiful and responsible, but now a smarter yarn with a truly amazing fashion-savvy colour range for you to choose from. It is ECOTEC® by Marchi & Fildi, the first smart cotton, made in Italy from an exclusive, totally traceable and certified manufacturing process that turns 100% pre-dyed cotton textile clippings into these colourful ECOTEC® yarns. This process means we can enjoy huge savings in terms of water, CO2 and energy as attested by the LCA study conducted by ICEA: this confirms improvements up to 56,3% for greenhouse gases, up to 56,6% in energy consumption and up to 77,9% in terms of water usage!

Smart materials for better fashion & accessories

Okinawa was founded by its director, Michele Ruffin in the 1990s, and is located in the province of Padova, Italy. Okinawa has been supplying materials and technological processes of what we refer to as ‘ennoblement’ which is to say, the company uses are highly innovative, creative and exclusive, 100% made in Italy, applied materials and finishes that focuses on the world of leather.

Experience New Standards in Colour Stretch and Sustainable Stretch from ROICA™

At the last Premiere Vision in September ‘15, Asahi Kasei launched the ROICA™ Colour Perfect and the ROICA™ Eco-Smart families of advanced stretch materials to great acclaim. Since then, demand at a commercial level has redefined the stretch market with ROICA™ as the NEW STANDARD in terms of unique colour technologies and also in responsible innovation.

Belgian fashion: McGregor

McGregor Fashion Group BV, established in 1993, is a successful fashion house in the higher market segment.

Ministry of Industry and Trade of the Russian Federation: 100 Russian brands at AliExpress

Mercedes-Benz Fashion Week Russia hosted the presentation of the joint project with the international trade platform, AliExpress - Fashion. Made in Russia.

World Textile Summit 2015

The World Textile Summit is a unique one-day event that brings together the world's most influential textile business leaders to debate issues of strategic importance to the global industry.

Teresita Rodriguez Tanon accessories at Couture Fashion Week New York

Galeria de Modelos will present the latest accessories collection by designer Teresita Rodriguez Tanon entitled “Kobiet” (“Woman of the Kingdom”). Part of the 22nd season of Couture Fashion Week New York, the runway show will be held at 4:00 pm on Sunday September 13, 2015 at the Crowne Plaza Times Square Manhattan, in the heart of the Big Apple.

Diana Couture will present mythically inspired collection during Couture Fashion Week New York

Acclaimed Indonesian designer Diana Putri will present her latest collection for her Diana Couture label at Couture Fashion Week in New York City. Marking the designer’s first appearance at the prestigious event, the highly anticipated runway show will be held at 6:00 pm on Friday September 11, 2015 in the Broadway Ballroom at the Crowne Plaza Times Square Manhattan.

Why convert your printed catalogue to an online catalogue?

In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?

Spring-Summer 2016 Fashion trends: Dark colors

'Making a striking contrast to the season's trademark pastels and brights, deep Summer Darks offer a sophisticated color alternative. Two key shades make a rich impact on women's apparel and accessories - Grape Juice and Beetle Green'.

Three important steps every fashion entrepreneur should consider before starting a business

The fashion industry is one of the most competitive ones, bringing challenges to hundreds of start-ups every day. Fashion brands & organisations are everywhere today. Do you have what it takes to become a real voice in the industry?

'The New Dimension' - WWD Men's Summit 2015

Many industry insiders and menswear minds were there to discuss topics like: challenges and opportunities in today's marketplace, how retailers are reinvesting in the menswear business, relentless pursuit of innovation, what's next for the menswear market.

Made-to-order - The Future of Fashion Retail Business

Made-to-order is a production approach where items are not manufactured until a confirmed order is received. This means that retailers can order garments through the whole year depending on the demand of the customers and the manufacturers should be able to react and produce the clothes in two-three weeks.

SACE and Pitti Immagine: agreement for the competitiveness of Italian high-end fashion companies

The SACE group and Pitti Immagine are announcing the signing of an important collaboration agreement designed to enhance the international competitiveness of companies participating in the trade shows organized by Pitti Immagine through better access to the insurance-financial products and services provided by the SACE group.

Made-To-Order and Made-to-Measure - the new fashion formula in men's suit market

The Made To Order system will help fashion industry to get out of the crisis and will restore many work positions in European factories.

Carrera y Carrera Boutique Celebrates Grand Opening in Macau

Spain's top jewellery designer and manufacturer, Carrera y Carrera celebrated the grand opening of its new boutique in Macau. This is Carrera y Carrera's first boutique in the greater China region, and marks an important milestone for the brand as it expands its market presence in Asia. CEO, Ms. Svetlana Kupriyanova, and Mr. Manuel Carrera, who is a fourth-generation descendant of the Carrera family which founded the brand, both graced the event with their presence as the brand celebrated this significant moment.

Jakarta Fashion Week will present the Spring 2015

Conceived in 2008, Jakarta Fashion Week is Indonesia's annual premiere fashion event as a universal platform for innovative brands who wish to associate themselves with design, style and luxury.

Canadian designer Christopher Bates moves to Milan

'In my opinion, Canada has been the perfect incubator for my brand to grow and to figure out what works and what doesn't, and to get to a point where it's strong and then: 'What next?' I think for me, it's Europe for many reasons. I think that's a natural evolution for a Canadian designer to take', said Christopher Bates to CTV News Canada.

Hope for Spring-Summer 2015 by Japanese designer Ritsuko Shirahama

The models are bright and chic and reflect the theme of the collection - 'Hope'. The 37 different designs were created for less than 5 months by Shirahama and her team.

Spring-Summer 2015 Menswear trends: Blue suits

According to Independent.co.uk and high street retailers in UK, blue will be the new black in men's formal wear for the hot season of 2015.

How to create your own successful fashion line

Maybe you have designing skills, but you are afraid that launching your commercially successful clothing line is too hard for you? Well, this article is just for you! It will explain the steps you should take for turning your passion into your business...

Rising opportunities for menswear fashion designers

Different researches show that menswear industry is an excellent business opportunity for fashion designers. How come?
Men want and try to look more and more stylish and fashionable each year. The percentage of gentlemen who state that they are interested in the newest trends is rising - according to one research 37% of guys are interested in learning more about fashion on the web, with 29% reporting that they already read industry news online.

Made-to-measure - the new fashion trend for men

Global researches show that men are spending more and more money on clothes and especially on luxury ones. For example in 2011 the spend on luxury menswear has grown twice as fast as women's.
Naturally, when the demand increase, the supply goes up, too.
So, fashion brands see a big opportunity to expand their market share thanks to their menswear collections - 40% of the global sales in 2012 coming from menswear.

Fashion Design Education Guide helps you find fashion schools in the USA

Fashion Design Schools Online is celebrating 10 years of offering education and career training information to individuals interested in a career in fashion or fashion design. Visitors to www.fashiondesignschoolsonline.com can learn about classes, schools and career training options.

The website's editor Michael Swanson said that he didn't expect to be still running this site ten years later. In the past there weren't many sites like theirs but now it is different.

Fashion and Fashion Management at Varna Free University

The specialty Fashion and Fashion Management is aimed at training future highly-qualified specialists in the following sub-specialties: Clothing and Clothing Accessory Design, Clothing Production, Fashion Advertising, Fashion Business Marketing and Management. All graduates can start a career as a clothing and clothing accessory designer, sewing industry constructor and technologist, stylist, fashion consultant, advertising expert, tutor, and marketing specialist in the fashion business, also possessing high qualification in the field of management. We present to you some models, made by students in the specialty Fashion and Fashion Management.

Vera Wang`s Fashion Guru To Visit Macedonia In April

Elizabeth Musmanno, the woman whose work at Dior Couture and Vera Wang has redefined the global fashion world will visit the capital of Macedonia in April.

Elizabeth was Head of Worldwide Marketing and Communications and a member of the executive committee. She created global marketing campaigns, press strategies and advertising initiatives for all markets.

H&M unveils Lanvin for H&M collection

After weeks of teasing H&M has at last unveiled the Lanvin for H&M collection. On Nov. 2 Alber Elbaz, creative director of the French luxury label, released a preview video of his much-anticipated collection for H&M.

The line, which ranges from $9.95 for tights to $349 for a coat, includes cheetah-print shoes ($99), zebra-print coats ($199) and plenty of party dresses with asymmetric, puffy shoulders.

Fashion.bg on Webit

Between 27 to 29 October 2010 everyone can visit the counter of Fashion.bg during Webit in the National Palace of Culture (NDK), Sofia.

Webit Expo & Conferences is the biggest event in Central and East Europa and one of the most considerable event for internet business and digital marketing.

If you want to know more about Fashion.bg we have the pleasure of inviting you to visit us on the Webit Expo. Welcome!

FashionPhilosophyFashion Week Poland will present spring-summer 2011 trends

FashionPhilosophyFashion Week Poland is the greatest, periodical fashion event In Poland. This autumn we are going to present spring-summer 2011 trends. FashionPhilosophy confronts Polish market with foreign clothing industry.

Informs and inspires designers. Fashion Week is also a platform of communication for the branch managers, technologists, producers, stylists, media reps, fashion agents and traders. It supports cooperation, fusion and transfer.

Konstantin is rehearsing for the wedding

Nadia, the girlfriend of the pop-folk idol Konstantin, chose her wedding dress by top designer Sofia Borisova. The celebrity couple is having a big wedding in September 17 in Plovdiv. Before they know each other, the future bride is a fan of designer’s dresses. Konstantin is familiar with Sofia for more than 10 years.

Nadia’s wedding dress is from the latest collection of ROMANTIKA FASHION – Luxus. The dress is ivory colored, and the fabric is silk. On the waist of the blue-eyed beauty will shine and sparkle one belt encrusted with 100 Swarovski stones.

Karl Lagerfeld cancels Lagerfeld Paris show

Vogue UK reports that Karl Lagerfeld will not show a Lagerfeld collection at Paris Fashion Week in October.

The designer canceled his show and instead of showing on October 3, Lagerfeld will create a "masstige" ready-to-wear collection, aimed at a much wider audience that will be sold online. (Masstige products fall somewhere between mass and prestige products, naturally — so they're much more affordable than designer clothes but still of good quality).

H&M and Zara to launch online shopping in Europe

H&M and Zara are launching newer websites in September with real e-commerce ventures. Zara has announced that it will unveil its new online store on September 2 in UK, France, Spain, Italy and Portugal.

From 2011, it will be expanded to the United States, Japan and South Korea. Zara already prepare the ground with its Facebook page, launched last year with 4.4 million fans to this day.

Coralia Anniversary Collection for Summer 2010

Coralia is a trade mark of designer Veneta Vassileva. This year, on June 15 the fashion house turned 20 years of presence on the Bulgarian market and presented its anniversary collection on 11 June during the event "Fashion evenings 2010"

The brand clothing – casual and formal, is addressed to the modern and business woman. The clothes are comfortable, refined with good line, combination of branded textiles and accessories and high quality workmanship.

How to shop on Ebay

The online auction website Ebay has become one of the most popular pages in the Internet. Nearly anything you can think of is usual available to buy. The main advantage is that you don’t have to leave your house to visit the “flea market” or to buy stuff. Ebay is never closed. Here are the things you must know and do before you can start buying on Ebay.

Bulgarian shoes conquered the European market

The winner in the contest Model of Bulgaria 2010 Lachezara Kuncheva become the face of hit Bulgarian shoes ADI - Lady's Shoes , which already conquered the European markets. The beautiful lady shoot a stylish photo session for the new spring-summer collection of ladies shoes.

The attractive photo session was made by team of proven professionals led by Tsenko Dimitrov – photographer and fashion stylist Tanya Beykova. The haircut of Lachezara was made by the hairdresser of the BTV-show “Moderno” – Lachezar Yovov, makeup – by Daniela Garabedyan and graphic design – Studio UXP.

Markam Fashion in Tokyo, Japan

Markam Fashion presented the new Autumn/Winter 2009/10 collection in Tokyo, during the fashion design program WEAREUROPE. The European commission and the Delegation of the European commission in Japan organized the event. Among other 35 companies from EU, Markam was chosen to demonstrate the European fashion trends for the upcoming season.

Mrs. Helene Retsinis Stalsbo, Attaché Trade Section to the Delegation of the European Commission to Japan and Mr. Bernard Cendron, President of K.K.BCIL Japon, who visited the booth of Markam, underlined that the Bulgarian brand has a very good chance as a part of the European fashion, which is respected very much by the Japanese consumers. The most important advantage though is the indisputable quality of the product, the unique design, as well as the use of Italian and French textile.

Bulgaria welcomes the official brand of the fashion channel FASHION TV - I LOVE FASHION

I LOVE FASHION, the official brand of the fashion channel FASHION TV, sets foot on the Bulgarian market.

The fashion label I LOVE FASHION is made by famous designers all over the world. Plovdiv is the first Bulgarian city, where a shop of FASHION TV will be opened with clothes of I LOVE FASHION. It will be in the newly built trade center Mall Plovdiv - 8 Perushtica Str. The official opening will be on 19 March.

The collection Spring/Summer of I LOVE FASHION turns every lady to the diamond of the evening. The clothes are playful and provoking.

MARINO COSTA: Unique is in fashion

The trade-mark MARINO COSTA was created eight years ago in order to be wide spread on the Balkan and Russian market. The name is particularly invented to speak a lot about its origin and to be easy to pronounce and remember.

The models, which are offered on the Bulgarian market can really pretend to be unique for two reasons: First, small quantities of them are produced, second, which is probably most important - the project after which they are manufactured (the project includes the types of leather and the colours for the upper part, the lining, the types of the soles, respectively sole-leather and rubber, i.e. a description of every element of the shoe).