Study about the priorities of young consumers regarding sustainable fashion

Within the framework of the IFM - Première Vision Chair, the Institut Français de la Mode and Première Vision release a new study on consumption patterns, focusing on young adults in the 18 to 24 and 25 to 34 age brackets and their relationship to eco-friendly fashion. The survey was conducted with a representative sample of 6,000 consumers from five countries: France, Italy, Germany, the UK and the US.