Digital Product Passports adopted by Four Fashion Brands

In January 2024 PicoNext announced new customer momentum in Digital Product Passports, with a collection of four fashion retailers across the globe adopting the technology to provide increased transparency into their sustainability efforts. The boutique clothing brands are using a combination of blockchain- and cloud-based Digital Product Passports to detail environmental and social attributes of their products, avoiding “greenwashing” and backing their sustainability programs with data.