Axel Hardy Brings Artistic Fashion to a New York Boutique

As of March 1, 2025, the Bulgarian brand AXEL HARDY™ has secured its place in an incredible boutique in New York, dedicated to independent designers from around the world.

Designer Axel Hardy has curated an initial selection perfect for Spring 2025. The collection showcases the brand’s signature innovative and artistic style, crafted from natural fabrics such as linen, hemp, pure silk, viscose, and cotton in pastel, natural, and hand-dyed colors.

A fresh and colorful addition to the collection includes beautiful prints inspired by the paintings IMPRESSION and FLAME, specially created by artist Lora Ora for this exclusive first selection in the Manhattan boutique. The collection also features water- and wind-resistant spring essentials, including a parka and a hooded bomber jacket, designed to pair seamlessly with dresses, pants, and mesh hoodies.

Everything aligns with the brand’s core concept of sustainable fashion - natural fabrics, multifunctionality, and adaptability to every new fashion wave.

"Axel Hardy is a brand with a unique signature and craftsmanship. It is also one of the most sustainable Bulgarian brands and deserves to conquer the world. We wish them great success!" shared Silvia Kabaivanova, Editor-in-Chief of Be Global Fashion Network and Chair of the Bulgarian Fashion Association.

Photos:

1. - 2. Photos from the boutique

3. - 64. Models from collection Spring 2025 of Axel Hardy. Photographer: Neno Valkovski. Model: Zari Bajdarova Miss Tarnovgrad